Monday, October 25, 2021

j a j j a h - h a j j a j

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Jajjah is an immersion in the universe of the king of popart in Marrakech through various experiences. It's the newest place to be, created by Hassan Hajjaj, a concept store with cafe-restaurant, art gallery and boutique.

Hassan Hajjaj is a contemporary artist who lives and works between London and Marrakech and is known as the 'Andy Warhol of Marrakech'.

In 2015 I discoverd his work at Riad Yima, hidden in the narrow alleys of the Medina in Marrakech. And over the years I brought the best souvenirs from Yima, like an pouf, a dress from hand-painted fabric, a fez and some bags.

In J A J J A H you can find the Hassan Hajjaj touch is everywhere!

On the Marvelous Marrakech studio tour we visited the recently opened Jajjah with an exhibition gallery, that will make you discover the artistic favorites of Hassan. It is a stage for talented Moroccan photographers.

We had some drinks in the colorful and inspiring salon de thé . The tradition of tea is sacred for the Anglo-Moroccan artist, who launches his own range of teas.

And it's simply impossible to leave the JAJJAH building empty-handed while strolling through the boutique, where you can find all kind of pop art creations in Moroccan sauce.

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